Big Fat Industries™ is a term coined by dewey & associates (d&a) to describe the fast food, soft drink and junk food industries. d&a created the counter-marketing campaign and is a leading advocate against the Big Fat Industries™ targeting young children with billions of dollars in advertising, and promoting excessive consumption of their products.

The Big Fat Industries™ campaign has been formally evaluated as part of the Kidz Bite Back pilot program in South Florida. Big Fat Industries currently is part of the nation’s first comprehensive, multi-campaign initiative (16 schools) in Tampa Bay, Florida

Big Fat Industries website – the top resource for the counter-marketing campaign – generates 50,000 hits per month.