In Our Social Marketing in Public Health Work:
- “Social marketing is one of the most serious and valuable disciplines in public health. It has the potential to save thousands of lives, while equally having the potential to be a huge waste of time and money.”
- "Creating awareness is not social marketing. We must change thinking, attitudes and behavior – and then figure out how to change culture.”
- “How you define a problem determines the types of solutions that will be created.”
- “You might not have heard of us, but that’s fine by us because we are not out there trying to be everything to everyone. We are a highly specialized firm – social marketing in public health, specifically obesity and tobacco – absolutely committed to measurable outcomes proven via formal, independent evaluations.”
- “A bilingual campaign is NOT merely taking an English campaign and translating it into Spanish. A legitimate bilingual campaign is bi-cultural in concept. Hispanics clearly see the difference between an English campaign translated into Spanish as opposed to a campaign that is conceptually grounded in Hispanic culture.
In Our Strategic Planning Work:
- "If you perform as a group, this project will be successful. If you fail to perform as a group - unable to come together and unable to work together - this project will very likely fail."
- Opportunity costs - the cost of what we're doing now vs. the cost of what we could be doing. "We need to remember that time is a valuable, perishable, resource."
- "Our job is not to always tell you what you want to hear,
but to sometimes tell you what you need to hear. "
- "Accountability. You've got to be accountable to all of your stakeholders."
- "Goals have to be measurable. Too many people in corporate America want to define success by whether the boss is happy. That’s not enough."
- "Performance measurement and evaluation are vital to success."
- "Get inspired. We're not making widgets on an assembly line.
We're charting a new course while addressing very tough questions"
- "A brand is an organizational asset - one that can be leveraged to charge premium prices, more easily enter new markets, or effectively defend during times of crisis."
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