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| Bill Carlson
Bill Carlson is president of Tucker/Hall. In addition to his responsibilities in firm management,
he helps clients in the areas of marketing, brand management, community relations and public affairs.
Carlson joined Tucker/Hall in 1994. He has advised numerous government agencies and non-profits including
cities and government entities in the US, Asia and Latin America. He has also been a consultant to European
and Latin American conglomerates, fast growing technology companies and Fortune 500 corporations.
His work involves helping companies and government agencies define the experience they will have with their
constituents and customers. This may involve branding, communications, product/service design, public
involvement or corporate strategy development.
From 1989-1994 Carlson lived in Singapore where he was a senior marketing consultant with a
Singapore-based marketing consulting firm. While there he advised a number of organizations across
15 countries. These included Citibank Asia, the Development Bank of Singapore, regional conglomerates,
financial institutions, technology companies, publicly listed corporations and government agencies.
Prior to moving to Singapore Carlson worked in advertising and public relations in Florida.
Bill holds a Bachelor's Degree in Marketing from the University of Tampa and a Master's Degree in Public
Administration from Harvard University's John F. Kennedy School of Government. He also conducted MBA
studies at the National University of Singapore as a Rotary International Scholar, studied Spanish in
Argentina and completed the Harvard Law School Negotiations Program.
He is very active in the community and has served in a number of leadership positions at the
Hillsborough Education Foundation, Leadership Tampa Bay, the Tampa Chamber, the Florida Chamber
and Rotary International. He is also a graduate of Leadership Florida Class XXIII.
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